On Page Audit Process
Keyword PlacementKeywords must be found in various sections of the document, including:
- Page title
- Content headings
- Content body
- Image Alt attributes
Frequency of KeywordsThe Keyword frequency formula is: the keyword instance divided by the total number of words in the body of the text. This typically refers to the content of a page.
Effective Use of KeywordsApart from appropriate placement and frequency, you can also use keywords in context. This is especially important for URLs and page titles. The general theme of the website can be seen in the keywords inside the URLs and page titles.
Keyword UpdatesKeyword research is a continuous process. Search habits shift from month to month, and you’ll need to update keywords, particularly if they’re no longer providing the desired results.
Alt AttributesEnable search engines to crawl images and multimedia content with concise names and keyword-infused alt tags.
Link BuildingLink Building is not unique to SEO off-page construction. By creating on-page links, you can create internal strong links that connect to other sites or sections of your website. This makes the exploration of content simpler.
Updated ContentDo you have a daily schedule to post content on your website? New content helps both the SERPs and the clients. Contents such as blog posts and web listing copies may be strongly rated in SERPs. Fresh and appropriate content can also add to the integrity of your website.
Site PerformanceSluggish website is what you want to stop at all costs. It’s not good all around, particularly for your bounce rate and search engine ranking.
Competitor ResearchChecking out your competition is another way to test the SEO strategies of your website. Objectively make observations on important aspects of optimization, particularly the keywords for which they are ranked, and how you can bid directly for such keywords or need to develop weaknesses in your SEO on-page.
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